3 Steps to Make Customer and Operational Excellence
As a business owner, you will have to learn customer and operational excellence to stay in business. In order to serve customers exceptionally, a small business automates processes when possible to be time efficient. Remember: people do business with who they feel they can know like and trust.
Trust requires your attention and time. Below are three concepts to help you build mutually beneficial business relationships with customers for recurring income.
All businesses are sustained by investing their time and attention in customer excellence. A portion of small business owner’s work time is dedicated to nurturing customer relationships. Successful businesses automate work processes with video modules and documents, but they nurture customer relationships by being present.
Responding to customer requests timely and providing a space for customers to express their expectations makes them feel valued. Customer’s perception of how you make them feel determines how long you will be in business together. Customer service excellence is about being present meeting or exceeding expectations and being accountable to build trust.
I have been explaining that processes are usually automated. Although automation helps you get the most out of your time, entrepreneurs still have to keep information current. As entrepreneurs develop processes, they will need to update that information as needed. Mentors can be very helpful when determining which tasks can be automated for operational excellence in the beginning. They can share experiences, so you can determine which tasks can be automated.
Professional development is a prerequisite to being an entrepreneur. All industries experience changes in their market and updates to work more efficiently while serving more people. In order to know about these changes and implement them to provide excellent customer service, you have to commit to learning. The more you learn about your industry and the tools used to serve your customers, the better equipped you will be able to assist customer well.
When you are ready to build your business know these three areas require consistent work to achieve excellence and build a long-term business model.
Electra Ford, owner of the Virtual Office Center.
I provide consultations and implementation of online marketing strategies to build relationships that lead to sales.
Join me Tuesdays, Wednesdays, and Thursdays at 7:35 pm CST on Periscope for business and marketing tips.
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